Privacy Policy

1. Who We Are

DealZone is an independent cashback and deals comparison website operating at dealzonee.net. We are not affiliated with, endorsed by, or in any official partnership with Rakuten, Nike, Adidas, Lululemon, Under Armour, Gymshark, Sephora, Best Buy, Alo Yoga, or any other brand featured on this Site.

We earn referral fees when visitors sign up to Rakuten through our referral links. This is how we fund the operation of this website.

2. Information We Collect

We collect two categories of information:

a) Information you provide directly

• Email address — if you previously subscribed to deal alerts (this feature has been removed; no new email collection takes place)
• Any information you send us via a contact form or email

b) Information collected automatically

• IP address and approximate geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website (how you arrived at our Site)
• Device type (desktop, mobile, tablet)
• Clicks on affiliate/referral links

This automatically collected data is gathered via cookies, web analytics tools (such as Google Analytics), and standard server logs.

3. How We Use Your Information

We use the information we collect to:

• Operate and improve the Site
• Understand how visitors use the Site (analytics)
• Track which referral links result in sign-ups for commission accounting purposes
• Respond to enquiries you send us
• Comply with legal obligations

We do not use your information for:

• Selling your data to third parties
• Sending unsolicited marketing emails
• Building advertising profiles
• Any automated decision-making that affects you legally

4. Cookies & Tracking

We use cookies and similar tracking technologies on this Site. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies — required for the Site to function correctly
• Analytics cookies — help us understand visitor behaviour (e.g. Google Analytics)
• Affiliate tracking cookies — placed when you click a referral link, to track whether a qualifying purchase is completed. These cookies are set by Rakuten, not by us

You can control or delete cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site. Most browsers allow you to refuse cookies or delete existing ones.

5. Third-Party Services & Affiliate Links

Our Site contains links to third-party websites, including Rakuten.com and the websites of various retail brands. When you click these links, you leave our Site and are subject to the privacy policies of those third-party sites.

Rakuten referral programme: DealZone participates in Rakuten's referral programme. We earn a commission when a new user signs up to Rakuten via our referral link and completes a qualifying purchase within 90 days, subject to Rakuten's referral programme terms. We are an independent participant — not an official Rakuten partner or representative.

Google Analytics: We use Google Analytics to measure website traffic. Google may collect and process data in accordance with its own privacy policy. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

Google Fonts: We load fonts from Google Fonts. Google may collect limited technical data when fonts are served. See Google's privacy policy for details.

6. Data Sharing

We do not sell, rent, or trade your personal information to any third party.

We may share information in the following limited circumstances:

• Service providers — analytics tools and hosting providers that help us operate the Site, bound by confidentiality obligations
• Legal requirements — if required to do so by law, court order, or government authority
• Business transfer — if DealZone is acquired or merged, information may transfer as part of that transaction, with notice provided to users

7. Data Retention

We retain automatically collected analytics data for up to 26 months, after which it is aggregated or deleted. Any email addresses collected prior to the removal of our email signup feature will be deleted within 30 days of this policy's effective date.

Server logs are typically retained for up to 90 days for security and debugging purposes.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of information we hold about you
• Correction — request correction of inaccurate data
• Deletion — request deletion of your personal data
• Objection — object to certain types of processing
• Portability — request your data in a structured, machine-readable format
• Opt-out of sale — we do not sell data, so this right is already satisfied

To exercise any of these rights, please contact us using the details in Section 12. We will respond within 2 business days.

California residents (CCPA): You have the right to know what personal information is collected, to request deletion, and to opt out of the sale of personal information. We do not sell personal information.

EU/UK residents (GDPR/UK GDPR): Our legal basis for processing analytics data is legitimate interest (understanding how our Site is used). You have the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

This Site is not directed at children under the age of 13 (or 16 in the EU). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Security

We take reasonable technical and organisational measures to protect the information we hold. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security and encourage you not to share sensitive personal information through our Site.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us: